Two-thirds of UK adults come close to tearing their hair out when they visit websites that aren’t optimised for mobile when they need something quickly.
This is according to new research from the Internet Advertising Bureau (IAB) who carried out a survey of over 2000 adult smartphone users.
They concluded that 69% of adults just throw their hands up in the air at such inconveniences
Additional findings were that a little over half of the respondents had visited a non-mobile optimised site in the last month, with 69% of them describing the experience as “frustrating”.
The study shows that smartphones are quite the norm now, in terms of online shopping, with 47% of people using them for researching imminent purchases, and 50% of those actioning an online purchase on a monthly basis.
TV was traditionally the largest media trigger for this behaviour, driving 43% of surveyed respondents to look up more information on either their smartphone or tablet after having seen it on TV, with newspapers being the old school method, with 28%.
“The study emphasised the importance of optimising sites so that consumers are able to browse your site, research your product and transact on the move. With 73% not looking for an alternative device if they reach a non-optimised site, brands without a mobile strategy are risking losing customers.”
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